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Laurie McGrath

Transformational CMO Driving Growth, Innovation, and Brand Evolution in B2B Technology.

AI-powered. Metrics-driven. Board-level strategic thinker.

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About Me.

With a background in executive leadership and marketing, I have a proven track record of driving business growth and transformation. My expertise lies in leveraging data-driven strategies, digital technologies, and brand development to achieve measurable results. I have successfully led marketing functions for public, private, and PE-backed firms, and have a passion for helping companies maximize their market potential.

20+

Years of B2B Technology Marketing Leadership

Strong Analytical

GTM

Experience

Branding Execution and Strategy

Brands I have Led as a Chief Marketing Officer

Momentus Technologies

A complete rebrand of a 35+ year old company. A private equity firm quickly acquired three additional brands. The end result - one umbrella brand that brought cohesion to the employees and our external stakeholders. Agency: Atomic Dust. Implemented GTM AI-focused engine (HubSpot, Outreach, SFDC, Oktapost, MarkeMuse, and other ancillary marketing automation tools).

Tecsys

A public supply chain technology company with significant brand equity in the name. The end result - rebrand and reposition the company and offerings. A new look and vision for the employees and key stakeholders. Agency: Big Wide Sky. In addition, implemented a progressive tech stack - 6Sense, HubSpot, Klue, and other ancillary tools.

Intalere

A complete rebrand to provide a fresh look and new vision. The existing company brand was Amerinet - Intalere provided a new messaging platform for employees and key stakeholders. Conducted ABM, demand generation, and affiliate marketing. Agency: SLT.

Brands I've Led

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Media Samples

Bob Ray, CEO, Board Director Executive Director

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"I have the highest opinion of Laurie and her leadership. After nearly three years of partnership, I have witnessed her leadership in evolving the Savvis brand, transforming the marketing function to be aligned to building demand and sales, and always being a fair but shrewd partner. Laurie is a great collaborator and a master at getting things done, which is key to success in corporate marketing. Most importantly, she is someone that speaks her mind and always is looking for the best solution. She is a pleasure and I couldn't recommended her with higher regard."

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